Hey, I'm Josh
Senior Marketing Manager | Content Strategy | Brand Growth | B2B SaaS
* btw, I am a permanent resident of the U.K. and have the right to work 🇬🇧
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Professional Experience
I’m a passionate and driven storyteller with a wealth of creative and strategic experience in content, brand marketing, eCommerce, marketing (B2C and B2B), SaaS, and technology.
Throughout my career, I have developed high-quality content, using a balanced creative and analytical approach to exceed benchmarks and KPIs. Content marketing is about storytelling – and I keep that at the centre of every idea – but I use insights and data, digital trends and social chatter to ensure the content will always genuinely resonate with our audience.
Let’s go!
Senior Marketing Manager, Contract Chair Co.
January 2026 – Present • London, United Kingdom
- Own the company's marketing strategy across brand, content, GEO/SEO and lifecycle marketing, aligning marketing activities with commercial objectives within the B2B hospitality sector.
- Increased organic website traffic by 22.25% YoY through content strategy and search optimisation.
- Increased inbound leads (SQLs) by 5% MoM, through content optimisation, improved customer journeys, and integrated marketing campaigns.
- Deliver and execute GTM plans, covering positioning, messaging, and targeting, for multi-channel campaigns.
- Built automated onboarding journeys and lifecycle email programmes to improve customer engagement and lead nurturing.
- Partner closely with Sales and Business Development developing ABM campaigns to support enterprise opportunities targeting hospitality groups including Hilton, Maybourne Hotel Group and Belmond.
- Planned and delivered the company's first live event during Clerkenwell Design Week.
- Introduced AI-assisted workflows to improve campaign planning, content production and team productivity.
Content Marketing Manager, Contract Chair Co.
June 2023 – December 2025 • London, United Kingdom
- Developed the content marketing strategy, scaling the content marketing function while aligning with business objectives and supporting long-term organic growth and inbound lead generation.
- Ownership of marketing strategy, GTM plans, brand stewardship, demand gen, and content marketing line managing one (1) direct report.
- Developed a comprehensive brand strategy, defining brand voice and messaging guidelines, customer personas, positioning, messaging architecture, mission, vision, values and content pillars.
- Built out the SEO and GEO strategy, improving search visibility across organic search and AI-powered responses.
- Introduced structured editorial planning and content governance processes to improve consistency and production efficiency.
- Executed integrated campaigns across email, social channels, paid advertising, events, and thought leadership supporting demand and lead gen objectives.
- Collaborated closely with Sales, Business Development and senior leadership to align marketing with business priorities
Founder & Commercial Photographer, Josué Prince Photography
January 2016 – Present • London, United Kingdom and Toronto, Canada
- Founded and operate a successful premium wedding and commercial photography business driving marketing, brand development and client delivery.
- Built a profitable creative business from the ground up, managing marketing strategy, business development, pricing, budgeting, client acquisition and commercial operations.
- Developed a premium editorial brand recognised for sophisticated storytelling, leading to collaborations with Apple, Cineplex Entertainment and Uber Eats.
- Direct end-to-end creative productions, leading photography, video and campaign development from concept through delivery.
- Manage multiple concurrent client projects while delivering an exceptional customer experience from consultation through final delivery.
Content Marketing Manager, Zenfolio Inc.
November 2021 – March 2023 • Menlo Park, California, USA (Remote)
- Led content strategy across the Zenfolio and Format (acquired by Zenfolio) brands, managing a content team and supporting customer acquisition, SEO and brand development for a global SaaS business.
- Assembled and line managed a team of 12 freelance writers and two marketing associates, overseeing editorial planning, production and quality standards.
- Increased trial-to-paid subscriptions by 100% YoY through customer journey optimisation and data-driven content strategy.
- Directed the evolution of Zenfolio and Format's brand positioning following the acquisition, creating a differentiated voice and messaging framework for each brand.
- Delivered 50,000+ words of high-performing, SEO-focused content each month, contributing to the highest organic traffic in company history.
- Managed editorial budgets while improving production efficiency and maintaining editorial excellence.
- Built a robust content ecosystem aligned with customer needs and business goals across UI/UX and website content, blog, and email journeys to support acquisition, engagement, and retention across user lifecycle.
- Worked cross-functionally with Product, Development, Customer Success and executive leadership to align marketing initiatives with business priorities.
- Supported event marketing and trade show initiatives through campaign planning and creative asset development.
Content Marketing Associate, Canon Canada
November 2019 – November 2021 • Toronto, Canada
- Managed content production and integrated marketing campaigns for Canon Canada.
- Led content and communication strategy and production for the EOS R5 and EOS R6 mirrorless camera launch in the Canadian market.
- Working with the product marketing team, I owned content strategy and production for Canon Canada’s outbound marketing, generating $6.6M in revenue.
- Managed agency partners, campaign budgets, ambassadors and creative freelancers across multiple integrated campaigns.
- Spearheaded the successful relaunch of Canon Canada's Student Program, increasing membership adoption and engagement, supporting the next generation of budding creatives.
- Supported nationwide experiential marketing activations across five (5) Canadian cities, collaborating with senior leadership on launch strategy and customer engagement.
Content & Technical Strategist – EOS R Launch, Canon Canada
August 2018 – October 2018 • Toronto, Canada
- Selected by executive leadership to support Canon's largest product launch (EOS R mirrorless camera system) in over a decade.
- Supported the development of a five-city experiential marketing activation introducing Canon's mirrorless system across Canada, strengthening product awareness and customer adoption.
- Worked alongside the VP, Marketing Director and agency partners as a technical specialist and art director to deliver customer engagement, live demonstrations and product education.
Community Manager & Photographer, Knuckle Sandwich
February 2019 – March 2021 • Toronto, Canada
- Increased Instagram followers by 51% organically through content strategy, photography and community management.
- Developed the company's tone of voice and visual identity across digital channels.
- Produced commercial photography supporting integrated marketing campaigns.
PROfessional HIghlights
I have led content production in a range of formats (long-form, CRM/eCRM, rich media, print, etc.) for digital, social media and traditional marketing tactics as part of large-scale integrated campaigns and functional SEO-driven strategies.
Within content marketing roles, I’ve also functioned as a brand manager and guardian, ensuring brand excellence and championing brand salience internally and to customers.
- Relaunched Canon Canada’s student program growing memberships from 100 to 1000+ within six months using only organic tactics.
- Managed a team of fourteen direct reports producing high-volume SEO content (monthly average of 50k words for Zenfolio/Format).
- Transformed content strategy at Zenfolio attracting the highest organic search traffic in company history.
- Led content strategy and production for Canon Canada’s email program generating $6.6M+ in revenue (2021).
- Developed and implemented a new brand voice and messaging guidelines for leading photography websites (Zenfolio and Format).
- Played an integral role in the content, communications strategy and production for Canon Canada’s groundbreaking product launch (EOS R5 and R6).
- Doubled organic trial-to-paid subscriptions YOY (2021 v 2022) for Zenfolio.
- Photographer for Apple Canada (iPhone 12, iMac, iPad Pro).
Of course, in content marketing, data is as essential as creativity, and it is a critical part of content development and optimisation to ensure the message resonates with consumers.
Now more than ever, it’s important to be human too. That’s why I take pride in constantly striving to bring optimism to company culture, to empower colleagues, inspire others and be a driving force for creativity and exceptional work. I’m approachable, reliable, and collaborative – I know I would be a valued team member.
Education
2008-2012
Toronto, Canada
LANGUAGES AND SKILLS
- English— native/fluent
- Spanish— native/fluent
- Content Marketing
- Content Strategy
- Content Development
- SEO (Search Engine Optimisation)
- Brand & Identity
- Adobe Creative Suite: Lightroom, Photoshop, Illustrator
- Design Thinking
- Campaign Management
- B2B Marketing
- B2C Marketing
- CMS- Marketo, WordPress, Contentful, Airtable, HubSpot
- SEMRush
- CRM/eCRM
- Oracle/ PeopleSoft
- Shopify and Squarespace eCommerce
- Photography
- Digital Marketing
- Integrated Marketing
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A few pieces from my portfolio
Using a strategic and design thinking approach, I relaunched Canon Canada’s student program growing memberships from 100 to 1000+ within six months using only organic tactics.
Created a data-led SEO and content strategy to boost organic traffic and conversion. It involved large amounts of keyword-rich and high-value content leading to the highest organic traffic to date at Zenfolio.
I led the content, communications strategy and production for Canon Canada’s groundbreaking product launch for the EOS R5 and EOS R6. The launch campaign included a robust pre-launch, launch and post-launch strategy across B2B and B2C channels.
A B2B initiative to facilitate high-quality video streaming for hybrid and remote businesses.
This 5-part video series for enthusiasts and professional image-makers to understand the end-to-end printing process from camera to final print.
Case study I produced to support the Video Streaming Bundles for businesses.
An industry report of 3300 responses from photographers worldwide sharing insights about the photography industry such as revenue, marketing tactics, popular equipment, breakdown of verticals, and more.
Developed and implemented a new brand messaging and positioning strategy. This brand strategy project encompassed everything from tone of voice, to SEO guidelines, to how to differentiate the direction of the two brands of Zenfolio and Format.
SORRY THIS ONE IS CONFIDENTIAL 🤐
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0730 5894744
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73 Ingrebourne Apartments, 5 Central Avenue, London SW6 2GG