Hey, I'm Josh
AND YOU'LL FIND MY C.V.
THIS WAY 👇🏾
PLACES I'VE CRUSHED IT AT WORK
Throughout my career, I have developed high-quality content, using a balanced creative and analytical approach to exceed benchmarks and KPIs. Content marketing is about storytelling – and I keep that at the centre of every idea – but I use insights and data, digital trends and social chatter to ensure the content will always genuinely resonate with our audience.
06/2023 - Present – London, U.K.
With the priority to boost the company’s organic traffic and inbound leads within the B2B furniture and hospitality industry, I manage all aspects of content marketing, brand marketing and inbound marketing with one direct report.
11/2021 - 03/2023 – (Remote) London, U.K.
Managing a team of twelve writers, I owned all content strategy, planning, development and implementation to support the growth of organic and earned traffic. I also developed a new, human-centric brand voice and positioning, differentiating Format from its parent company Zenfolio.
11/2019 - 11/2021 – Toronto, Canada
Working with agency partners, freelancers, ambassadors, and internal resources, I managed all aspects of content strategy and production for integrated and always-on content, including email, website, social media and display ads. I also owned the relaunch of our student program and played an integral role in the roll-out of our most important product launch since 2008.
08/2018 - 10/2018 — Toronto, Canada
Hand-picked as a technical specialist and Art Director, working alongside the Marketing Director and agency partners to plan and execute the groundbreaking launch of Canon’s new mirrorless line.
02/2019 - 03/2021 – Toronto, Canada
Created engaging imagery with food and beverage photoshoots, established tone of voice and aesthetic, and managed the brand’s Instagram channel yielding over 51% organic follower growth.
01/2016 - Present – Toronto and London, U.K.
I specialise in wedding and commercial photography, with a portfolio that includes established brands like Apple, Cineplex Entertainment, and UBEReats as past clients.
A FEW THINGS
I'M PROUD OF
I have led content production in a range of formats (long-form, CRM/eCRM, rich media, print, etc.) for digital, social media and traditional marketing tactics as part of large-scale integrated campaigns and functional SEO-driven strategies.
Within content marketing roles, I’ve also functioned as a brand manager and guardian, ensuring brand excellence and championing brand salience internally and to customers.
- Relaunched Canon Canada’s student program growing memberships from 100 to 1000+ within six months using only organic tactics.
- Managed a team of twelve direct reports producing high-volume SEO content (monthly average of 50k words for Zenfolio/Format).
- Transformed content strategy at Zenfolio attracting the highest organic search traffic in company history.
- Led content strategy and production for Canon Canada’s eCRM program generating $6.6M+ in revenue (2021).
- Developed and implemented a new brand voice and messaging guidelines for leading photography websites (Zenfolio and Format).
- Led content, communications strategy and production for Canon Canada’s groundbreaking product launch (EOS R5 and R6).
- Doubled organic trial-to-paid subscriptions YOY (2021 v 2022) for Zenfolio.
- Photographer for Apple Canada (iPhone 12, iMac, iPad Pro).
Of course, in content marketing, data is as essential as creativity, and it is a critical part of content development and optimisation to ensure the message resonates with consumers.
Now more than ever, it’s important to be human too. That’s why I take pride in constantly striving to bring optimism to company culture, to empower colleagues, inspire others and be a driving force for creativity and exceptional work. I’m approachable, reliable, and collaborative – I know I would be a valued team member.
STAY IN SCHOOL, KIDS
Photography 2008-2012
Toronto, Canada
LANGUAGES AND SKILLS
- English— native/fluent
- Spanish— native/fluent
- Content Marketing
- Content Strategy
- Content Development
- SEO (Search Engine Optimisation)
- Brand & Identity
- Adobe Creative Suite: Lightroom, Photoshop, Illustrator
- Design Thinking
- Campaign Management
- B2B Marketing
- B2C Marketing
- CMS- Marketo, WordPress, Contentful, Airtable, HubSpot
- SEMRush
- CRM/eCRM
- Oracle/ PeopleSoft
- Shopify and Squarespace eCommerce
- Photography
- Digital Marketing
- Integrated Marketing
A few pieces from my portfolio
Using a strategic and design thinking approach, I relaunched Canon Canada’s student program growing memberships from 100 to 1000+ within six months using only organic tactics.
Created a data-led SEO and content strategy to boost organic traffic and conversion. It involved large amounts of keyword-rich and high-value content leading to the highest organic traffic to date at Zenfolio.
I led the content, communications strategy and production for Canon Canada’s groundbreaking product launch for the EOS R5 and EOS R6. The launch campaign included a robust pre-launch, launch and post-launch strategy across B2B and B2C channels.
A B2B initiative to facilitate high-quality video streaming for hybrid and remote businesses.
This 5-part video series for enthusiasts and professional image-makers to understand the end-to-end printing process from camera to final print.
Case study I produced to support the Video Streaming Bundles for businesses.
An industry report of 3300 responses from photographers worldwide sharing insights about the photography industry such as revenue, marketing tactics, popular equipment, breakdown of verticals, and more.
Developed and implemented a new brand messaging and positioning strategy. This brand strategy project encompassed everything from tone of voice, to SEO guidelines, to how to differentiate the direction of the two brands of Zenfolio and Format.
SORRY THIS ONE IS CONFIDENTIAL 🤐
I'm so stoked you want to chat more about your open role.
Give me a shout and let me tell you why I'm the best choice to join your team!
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